This is where interactive packaging comes in. Interactive packaging is not only well designed in the visual realm but also serves a purpose such as entertainment or functionality. As the name implies, interactive packaging stands out on the shelves by establishing a “cool” factor through giving buyers something to do or an easier way to use the product.
While the practice is not currently widespread, this evolving trend is on the rise, capturing the imaginations of both designers and consumers alike. Here are some of our favorite examples:
For those of us that can never get enough wine, Zube designed this useful squeezable wine box which not only allows you to get every last drop, but also lets you have fun while doing it.
This packaging truly appeals to the child in all of us. Simply spin the wheel on the side to change the color of the light bulb. Philips’ Hue Lamp packaging creatively uses interactive elements, not only to entertain, but also to effectively advertise the product within.
Who doesn’t enjoy doodling? For those of us that can’t get enough of drawing pretty pictures, Delilah has created chalkboard-like coffee and tea packaging, so you can essentially put your favorite doodles on your tea packaging.
This sandwich package by ASDA exemplifies the strategic use of both interactive elements and purposeful packaging. Simply open the box and therein lies a plate aka clean surface to put your meal in.
Little beats the laughter and nostalgic value of mad libs. This fun verbal game has been a classic for decades. By cleverly bringing it into the realm of packaging, Mood Garden keeps the fun alive, making tea time happier than ever.
The most exciting part of eating chicken was always breaking the wishbone. Now that simple pleasure is even greater because you can do it with wine. Wishbone’s wine label features a tab on each end so drinkers can blissfully enjoy this timeless competition.
Sugary cereals and candy use a lot of fun cartoony child-friendly packaging. Kissan takes it up a notch with its interactive board game packaging, which doesn’t only look fun, it also teaches children the value of healthy eatings.
Though origami and beer don’t generally go together, this packaging certainly brings the two together in a manner that is both elegant and engaging.
Connecting quirky humor with packaging is a winning combination. This take-away coffee cup, which was designed for Gawatt take-away coffee-shop, makes a bold statement wherever it goes: the faces on the cup reflect emotions.
This great interactive packaging concept designed for Kokoa Hut is all the rage. Shoppers can design any image they deem fit for their own shopping bag, making purchasing products even more enticing than it was before.
Because college frat parties need more drinking games, Corona has come up with a clever board game with their beer packaging. The beer box opens up into a board game and you can use the bottle caps as game tokens.
This particular interactive packaging example goes right in line with the brand’s messaging. Drinking the black water uncovers a hidden message: “enjoy the dark side”.
There are few things that can be done to make baked-goods better than they already are. However, this particular packaging is up for the challenge. To reflect the brand’s animal-centric branding, the packaging can be turned into an animal mask.
People love puzzles. Therefore, placing such games on a wine package was a clever way to combine class, fun, and intellectual prowess.
It seems that the wine industry may be the leaders of the interactive packaging trend. This quirky wine package lets consumers try amusing new glasses printed on the bottle, helping to add a bit more fun and pizazz into the mix.
Interactive packaging is a fascinating new trend for package designers, manufacturers, brands and consumers alike. With such innovative packaging strategies, the brand stands out on the shelves while empowering consumers to interact with their products on a whole new level.
Developing such complex designs can be a real challenge, but the rewards certainly make it worth your while. By utilizing top-of-the-line packaging innovations, there’s no limit to your imagination and the exceptional packaging statements you create.
Editor’s note: This guest post is written for Hongkiat.com by Shelagh Hammer. Shelagh is Marketing Manager for Highcon, the experts in digital finishing solutions. Even with over 30 years’ experience in Marketing in the printing arena, Shelagh is still fascinated by all the developments in the paper, cardboard and other “conventional” communications media.
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