Author: Lisa Marcyes
Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field.
While all the sessions were packed with knowledge, here are three insightful takeaways that were echoed throughout the conference:
In every session throughout the conference, the same message resonated: you are nothing without your audience, and your audience craves great content. So to give your audience what they want, start by researching who exactly they are. Only then can you determine what your audience will find relevant to write about it. And if you don’t know what they want to hear, just ask them!
Here are a few tips to keep in mind as you develop your content:
According to Social Media Examiner’s Michael Stelzner, only 17% of marketers are utilizing live streaming. And those that are, are getting phenomenal results. That’s a lot of missed potential!
So how do you capture live video and even more importantly, do it right? Think like a fan! People are interested in behind-the-scenes, real-time access to brands, so give them what they want. Provide unique access to subject matter experts and open up the opportunity for people to ask questions and converse via live sharing platforms such as Periscope, Facebook Live, and Blab.im.
However, you need to have a solid strategy before going live. I walked away pumped to take on live streaming, but then I realized I needed to figure some things out before jumping on the bandwagon:
— Brian Fanzo (@iSocialFanz) April 19, 2016
It may be a little intimidating to add on another social channel, but the adoption rates are undeniable. Snapchat grew as much in one year as Twitter has in 4 years combined and is now the country’s second-favorite social network, behind Facebook, according to Convince and Convert.
Here are a few tips from Snapchat guru Shaun McBride and Carlos Gil, Global Head of Social Media at BMC, who have both realized extreme success on this channel:
The world of social media marketing is ever-changing, which makes it an exciting medium. However, with so many new ways to engage our audience, it can feel overwhelming at times. The good news is there’s always somebody who is leading the way, social media pioneers, who are willing to share their learnings, providing us with the courage to tread new paths and stretch the boundaries. I can’t wait to see what’s next!
Do you have any social media marketing best practices you’d like to share? If so, I’d love to hear them in the comments below!
3 Key Takeaways from Social Media Marketing World was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | http://blog.marketo.com
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