Black Mirror – Bandersnatch from Netflix has got everyone talking. While the interactive viewing experience is an unparalleled-first, many are concerned about the data gathered based on the viewing choices they’ve made, and how Netflix can leverage that information in the future. Others believe this is the beginning of product placements done smartly. For example, right at the beginning, the viewer must choose between Kellogg’s Frosted Flakes and Sugar Puffs to proceed with the story.
Despite the ongoing debates and discussions, this choose-your-own style of storytelling is an early indicator of the way users will consume digital content in the future. This trend is not limited to Over The Top content platforms (OTT). This could spill over to the way brands choose to deliver marketing communication to their audiences.
The 4 takeaways for ecommerce marketers
Whether it is personalizing digital conversations or enabling in-store sales teams, brands should invest in technologies that help them understand their shoppers better.
Netflix never ceases to entertain and with this new interactive storytelling, they’ve raised the bar for personalization to the next level. Has this brand-new method of storytelling created inspiration? Let us know your thoughts and feedback in the comments section below.
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