Author: Sesame Mish
Let me ask you this: how big is your marketing team? One hundred people, 25 people, three people…or, perhaps, are you flying solo? For the 60% of us who work on teams of one to five people, we know what it means to be tasked with doing more—but be allotted fewer resources to do so. That, in essence, is the name of the game. Whether it’s creating batch and blast emails, working off of spreadsheets, or searching through data in order to understand which channels are the top performers, small teams have manual processes down pat. But, manual isn’t optimal. Teams could be using their time much more effectively, making strides beyond their wildest imagination. How can they do this, you ask? The answer is to automate their processes.
Enter, marketing automation! Marketing automation is a powerful software tool that automates and syncs various efforts (think campaign management, customer segmentation, and data analysis, to name a few). For small marketing teams, marketing automation makes a lack of resources a non-issue, and allows teams to turn their back on endless manual and inconsistent processes.
With that being said, here are some specific ways that a marketing automation solution can help small teams take their work to the next level:
And, my friends, this is only the beginning! Marketing automation is an all-around winner. If you haven’t gotten on board the train yet, it’s time to grab a boarding pass!
For more information about how marketing automation can empower your small marketing team, download our new ebook, How Marketing Automation Can Help Small Teams Succeed.
[Ebook] How Marketing Automation Empowers Small Teams was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | http://blog.marketo.com
The post [Ebook] How Marketing Automation Empowers Small Teams appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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