Are you ready to get phygital?
The term means what you think, phygital marketing spans the digital and physical world. Consumers are armed with the Web-in-their-pocket and are actively researching, showrooming and discovering brands and products through social and mobile search. This week’s infographic by DisplayData highlights consumer beliefs about retailers phygital expectations (via SmartInsights).
Click to enlarge infographic
42% of US and 46% of UK consumers think retailers offer different prices online and offline Tweet this
47% of US and 48% of UK consumers think retailers don’t offer the same promotions in-store as they do online Tweet this
52% of US and 28% of UK consumers believe stock availability in-store is an issue compared to online shopping Tweet this
26% of US consumers and 21% of UK consumers think retail staff are poorly informed Tweet this
Because we like to have phun at Elastic Path, this week’s inphographic Phriday includes a bonus graphic, courtesy of our own David Chiu.
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