Are you getting as much out of your ecommerce traffic as you could be? Does 2.42% conversion rate sound good to you? According to Monetate’s latest ecommerce report, that’s the average conversion rate for ecommerce.
Let’s look at it another way: 97.58% of ecommerce traffic is wasted!
How can you grab the attention of the over 97% of traffic that leaves your site empty-handed?
You could ask them for an email address to follow-up later, collect feedback, suggest alternative products, etc. Now turn that into a reality with exit-intent popups and learn how to best leverage them to optimize your website.
It can be difficult to know what’s preventing your visitors from purchasing from your website. Yet, knowing what could be improved is key for site performance.
This is where you can make good use of website exit surveys. When set to appear to people who leave your website without purchasing, they can help you understand what prevented them from making a purchase. Is it because they haven’t found the product they were looking for? Is it because your website doesn’t inspire trust? Because they’ll be back later?
One multiple-choice question should be enough to discover the main problems.
To determine what question you should ask, you can try one of these formulas:
When it comes to the answers, we recommend you include the following options (you’ll just need to adapt the wording to the question you asked):
This kind of modal is especially powerful when displayed on product, cart and checkout pages.
Once you know your audience better, you can use exit-intent offers to grow your email list.
Since they don’t interrupt visitors during their navigation, exit email popups are usually pretty effective. We’ve noticed that, on average, they convert 5% more visitors into email subscribers than “traditional” email popups.
When creating your subscription popup form, keep in mind the following elements:
A visitor leaving a specific product page of your website is probably not interested in purchasing that specific product. But it doesn’t mean they might not be interested in other items.
Exit recommendation popups can help you recommend other products your visitors are likely to purchase.
If you already have a product recommendation solution, you can use it to include recommendations in your popup:
If on a budget and can’t afford this kind of recommendation tool, you might opt for a simpler strategy: a call-to-action pointing to the best sellers of the product’s category. Here’s an example of this strategy in action:
These popups work best when displayed on product pages.
Did you know that 75% of carts are abandoned on average?
Could exit popups help? Usually, there are only two things that can help a shopper confirm a purchase that they are about to give up on:
Here’s a great example of the first strategy taken from Clickmechanic.com. This pop-up offers visitors an opportunity to get in touch with a real human being.
PureVPN.com uses the limited-time offer to drive their potential subscribers back into the subscription funnel. With a discount and a countdown, it’s urgency at its best
Hopefully these ideas have inspired you to take action or maybe you’ve already tested exit popups on your site. Let us know what you’ve learned about exit modals in your own experiments (along with your results!) – in the comments.