21 March 2019,
Organic Traffic

The well-known ecommerce event, Internet Retailer Conference & Exhibition (IRCE), returns to Chicago’s McCormick Place on June 25th – along with two other shows in the mix, GlobalShop and RFID Journal LIVE! Retail, this trifecta creates RetailX.

For three days in June, IRCE @ RetailX will give attendees compelling programming, business solution offerings and most importantly networking.

The keynote line-up for this year’s IRCE @ RetailX is looking to be promising, as it was announced that author and internationally renowned consumer futurist Doug Stephens will be delivering his session on the future of retail in a post-digital world. We all know shopping is being redefined, but what does that look like for retailers in the (near) future? Stephens and his futuristic lens will highlight the future of shopping in terms of virtual technology, 3D printing and the Internet of Things (IoT).

Another exciting session on the docket is with Andy Dunn, Senior Vice President of Digital Consumer Brands at Walmart. Walmart is already a main player in the world of retail and has one of the better advantages to take on Amazon in terms of ecommerce and even grocery. Dunn, former CEO of Bonobos, will address why digital brands are growing 3x the rate of ecommerce overall; and the way to unlock digital brands’ full potential requires physical stores. Alas, brick-and-mortar isn’t dead!

Lastly, what is peeking interest here at Get Elastic is the B2B focus being woven into the lineup. Mark Brohan, B2BecNews Research Director covering B2B ecommerce trends will lead a session on how to merge CRM and personalization to boost B2B ecommerce sales. This session will give attendees a better understanding of how to leverage their CRM to give B2B buyers an online experience geared to their unique requirements and therefore increasing sales.

If you’re interested in providing recaps of IRCE @RetailX 2019, Get Elastic would love to hear from you. Please email editor@elasticpath.com.    

The post IRCE @ RetailX – are you going? appeared first on Get Elastic Ecommerce Blog.

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