Download the PDF below for more info.
Search, and SEO in particular, has always been a bit of a challenge for big brands to capitalise on. With Google changing its algorithm hundreds of times a year and the SEO industry adapting and changing to keep up, it’s no wonder that larger brands sometimes lag behind and in extreme cases can be caught out doing the wrong thing at the wrong time.
In the last few years, Google has dished out penalties to thousands of websites including some of the worlds biggest brands, brands that woke up one day to find that their Google traffic had nosedived overnight resulting in profit warnings, share price crashes and marketing teams scrambling to understand and fix the problem.
At Branded3, we’ve worked with over 100 brands to lift manual and algorithmic penalties and understand what Google is looking for and how businesses can mitigate the risks.
Based on this insight, we’re launching a new product called Search Due Diligence which helps large organisations understand how to defend against SEO risks and just as importantly, understand the size of the opportunity if they were to fully capitalise on SEO.
We’ve been delivering this product informally for some time now, with customers including the major UK brands, the private equity market, businesses looking to make acquisitions and even businesses for sale that want to present a clean bill of health to potential buyers and now we have decided to market Search Due Diligence as a stand alone offering.
If you’re interested, please download the PDF below for full details (and to see which brand lost $200m in revenue earlier this year) or contact us to discuss further.
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