29 November 2018

The Digital Marketing List: 48 Things You Should Be Doing But Probably Aren’t

29 November 2018,

2019 is the year digital marketing evolves! Changes! A new age is upon us! Stand up, ye marketers, and rejoice!! Or, pull up your […]

28 November 2018

How to Build International Websites With WordPress

28 November 2018,

With pressure mounting on more and more brands to grow via international expansion, the demand for and importance of localized websites continues to grow. […]

21 November 2018

Gutenberg 101: What You Need to Know About the Update

21 November 2018,

Ahh fall. Seasonal drinks, regrettable and ironic costuming decisions, a full version update to WordPress. Swaddled in the autumnal bliss of hearing your friends […]

18 November 2018

When to Stop Blindly Following Your Platform Data: From Search Console to Facebook

18 November 2018,

As client partners at Portent, we are constantly looking at the results we drive for our clients. We also talk a lot about fearless […]

9 November 2018

Amazon Advertising Features You Already Know and Love

9 November 2018,

Everybody got that?? As Amazon continues its steady ascent towards world domination, Amazon Advertising (the newly unified name of Amazon’s ad offerings) is playing […]

8 November 2018

Chrome 70 Update: HTTPS Site Security and the Full Symantec Distrust

8 November 2018,

As of October 17, 2018, Google has released Chrome 70, and with it, they have once again increased their security warnings for sites that […]

31 October 2018

Pick Another Playground: Link Schemes & Lessons From The Skinny Kid

31 October 2018,

Note: Zillow hired me to review the proposed bylaw change that led to this post. Redfin wrote that proposal. Redfin and Zillow aren’t buddies. […]

27 October 2018

PPC For Beginners: Learn From My Mistakes

27 October 2018,

Slides from my ACP-LS talk, “Fast Times, Easy Wins And Burned Money: A Beginner’s Guide to PPC” It’s my beginner’s perspective on PPC and […]

18 October 2018

Speak your Customers’ Language – The Importance of Localizing International Content

18 October 2018,

Expanding into a new international market is an incredibly exciting moment for a business, and can open up fantastic opportunities for new growth. If […]

11 October 2018

5 Lessons For Entrepreneurs: 2018 Edition

11 October 2018,

It continues to be quite a ride. Here’s the latest version of Five Lessons For Entrepreneurs. My no-bullpoop guide to running your own company, […]

10 October 2018

New Instagram Features are Making it Easier to Shop In-app

10 October 2018,

If you’re already running social advertising, you know that Facebook Ads Manager makes it easy to repurpose creative intended for Facebook directly to Instagram […]

28 September 2018

Part Two: How to Build a Google Ads Account – Campaign & Ad Group Structure

28 September 2018,

This article on PPC campaign structure is part 2 of a multi-part series which will cover just about every facet of a successful Google […]

23 September 2018

The 13 Best Tools for Outreach

23 September 2018,

I’m going to be brazen and say something extreme: you can’t do outreach without tools. At least, you can’t do good outreach. And you […]

22 September 2018

Confluence 2018 – Slides and Resources to Create Content Hubs

22 September 2018,

Today I gave a talk at Confluence Conference called “Reinventing the Wheel: The Hub and Spoke Content Strategy”. This post contains a link to […]

21 September 2018

Content Hub Strategy for SEO

21 September 2018,

I was recently fortunate enough to get accepted to speak at Confluence Conference in my old stomping grounds of Oklahoma City. I’ll be making […]

14 September 2018

Tools for the Discerning Marketer: CallRail & Desktop Call-Tracking

14 September 2018,

Hello fine friend. I can tell from the cut of your jib that you are a digital marketer to be reckoned with. In fact, […]

12 September 2018

Empowerment Vs. Manipulation: A Rant

12 September 2018,

There’s been a heated argument happening between UX and CRO. One side believes in equipping the user to make the best decisions for their […]

8 September 2018

How Marketers Should Use the New Facebook “Info and Ads” Feature

8 September 2018,

As part of Facebook’s ongoing push for greater transparency, they’ve added a new feature on all pages: the “Info and Ads” tab. This feature […]

7 September 2018

LinkedIn Advertising vs Facebook – Through the Eyes of a B2C Marketer

7 September 2018,

In a world where Facebook advertising reigns supreme, it can be hard to determine how other paid platforms fit into your social media strategy. […]

5 September 2018

How To Find Things In Google Analytics Without Losing Your Mind

5 September 2018,

If you’re not in GA all day every day, it can be difficult to know where to look for things. And it’s even more […]

30 August 2018

Procedural Knowledge and How it Affects User Experience

30 August 2018,

Innovation is a dangerous word in marketing lingo. Someone recently told me, “Let’s create an innovative design that goes beyond what people expect and […]

28 August 2018

Faceted Navigation and SEO: A Deeper Look

28 August 2018,

The complex web of factors that determine page counts for a site with faceted navigation. It’s about the SEO, folks tl;dr: Skip to each […]

27 August 2018

Faceted Nav: A Deeper Look

27 August 2018,

Factors that affect total page count for sites that use faceted navigation   What is Faceted Navigation? If you have ever shopped for anything […]

23 August 2018

Small Business Marketing: Weighing SEO & PPC

23 August 2018,

It seems like such a simple question. “Should I do SEO or PPC?” We hear it all the time in Portent’s dedicated small business […]

14 August 2018

Medic: Google’s Latest Algorithm Update

14 August 2018,

On August 1, Search Engine Roundtable broke the news about a Google algorithm update nicknamed “Medic” that they found was already shaking up search […]

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