29 November 2018

The Digital Marketing List: 48 Things You Should Be Doing But Probably Aren’t

29 November 2018,
 0

2019 is the year digital marketing evolves! Changes! A new age is upon us! Stand up, ye marketers, and rejoice!! Or, pull up your […]


28 November 2018

How to Build International Websites With WordPress

28 November 2018,
 0

With pressure mounting on more and more brands to grow via international expansion, the demand for and importance of localized websites continues to grow. […]


21 November 2018

Gutenberg 101: What You Need to Know About the Update

21 November 2018,
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Ahh fall. Seasonal drinks, regrettable and ironic costuming decisions, a full version update to WordPress. Swaddled in the autumnal bliss of hearing your friends […]


18 November 2018

When to Stop Blindly Following Your Platform Data: From Search Console to Facebook

18 November 2018,
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As client partners at Portent, we are constantly looking at the results we drive for our clients. We also talk a lot about fearless […]


9 November 2018

Amazon Advertising Features You Already Know and Love

9 November 2018,
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Everybody got that?? As Amazon continues its steady ascent towards world domination, Amazon Advertising (the newly unified name of Amazon’s ad offerings) is playing […]


8 November 2018

Chrome 70 Update: HTTPS Site Security and the Full Symantec Distrust

8 November 2018,
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As of October 17, 2018, Google has released Chrome 70, and with it, they have once again increased their security warnings for sites that […]


31 October 2018

Pick Another Playground: Link Schemes & Lessons From The Skinny Kid

31 October 2018,
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Note: Zillow hired me to review the proposed bylaw change that led to this post. Redfin wrote that proposal. Redfin and Zillow aren’t buddies. […]


27 October 2018

PPC For Beginners: Learn From My Mistakes

27 October 2018,
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Slides from my ACP-LS talk, “Fast Times, Easy Wins And Burned Money: A Beginner’s Guide to PPC” It’s my beginner’s perspective on PPC and […]


18 October 2018

Speak your Customers’ Language – The Importance of Localizing International Content

18 October 2018,
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Expanding into a new international market is an incredibly exciting moment for a business, and can open up fantastic opportunities for new growth. If […]


11 October 2018

5 Lessons For Entrepreneurs: 2018 Edition

11 October 2018,
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It continues to be quite a ride. Here’s the latest version of Five Lessons For Entrepreneurs. My no-bullpoop guide to running your own company, […]


10 October 2018

New Instagram Features are Making it Easier to Shop In-app

10 October 2018,
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If you’re already running social advertising, you know that Facebook Ads Manager makes it easy to repurpose creative intended for Facebook directly to Instagram […]


28 September 2018

Part Two: How to Build a Google Ads Account – Campaign & Ad Group Structure

28 September 2018,
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This article on PPC campaign structure is part 2 of a multi-part series which will cover just about every facet of a successful Google […]


23 September 2018

The 13 Best Tools for Outreach

23 September 2018,
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I’m going to be brazen and say something extreme: you can’t do outreach without tools. At least, you can’t do good outreach. And you […]


22 September 2018

Confluence 2018 – Slides and Resources to Create Content Hubs

22 September 2018,
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Today I gave a talk at Confluence Conference called “Reinventing the Wheel: The Hub and Spoke Content Strategy”. This post contains a link to […]


21 September 2018

Content Hub Strategy for SEO

21 September 2018,
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I was recently fortunate enough to get accepted to speak at Confluence Conference in my old stomping grounds of Oklahoma City. I’ll be making […]


14 September 2018

Tools for the Discerning Marketer: CallRail & Desktop Call-Tracking

14 September 2018,
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Hello fine friend. I can tell from the cut of your jib that you are a digital marketer to be reckoned with. In fact, […]


12 September 2018

Empowerment Vs. Manipulation: A Rant

12 September 2018,
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There’s been a heated argument happening between UX and CRO. One side believes in equipping the user to make the best decisions for their […]


8 September 2018

How Marketers Should Use the New Facebook “Info and Ads” Feature

8 September 2018,
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As part of Facebook’s ongoing push for greater transparency, they’ve added a new feature on all pages: the “Info and Ads” tab. This feature […]


7 September 2018

LinkedIn Advertising vs Facebook – Through the Eyes of a B2C Marketer

7 September 2018,
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In a world where Facebook advertising reigns supreme, it can be hard to determine how other paid platforms fit into your social media strategy. […]


5 September 2018

How To Find Things In Google Analytics Without Losing Your Mind

5 September 2018,
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If you’re not in GA all day every day, it can be difficult to know where to look for things. And it’s even more […]


30 August 2018

Procedural Knowledge and How it Affects User Experience

30 August 2018,
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Innovation is a dangerous word in marketing lingo. Someone recently told me, “Let’s create an innovative design that goes beyond what people expect and […]


28 August 2018

Faceted Navigation and SEO: A Deeper Look

28 August 2018,
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The complex web of factors that determine page counts for a site with faceted navigation. It’s about the SEO, folks tl;dr: Skip to each […]


27 August 2018

Faceted Nav: A Deeper Look

27 August 2018,
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Factors that affect total page count for sites that use faceted navigation   What is Faceted Navigation? If you have ever shopped for anything […]


23 August 2018

Small Business Marketing: Weighing SEO & PPC

23 August 2018,
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It seems like such a simple question. “Should I do SEO or PPC?” We hear it all the time in Portent’s dedicated small business […]


14 August 2018

Medic: Google’s Latest Algorithm Update

14 August 2018,
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On August 1, Search Engine Roundtable broke the news about a Google algorithm update nicknamed “Medic” that they found was already shaking up search […]


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