Most of you are too busy monitoring Google's latest algorithm updates, examining web analytics, and building links and content to stay up to date on the design world.
Usually, creative people who excel at design aren't very good at the left-brain thinking required to succeed in the highly-technical search engine optimization industry. Likewise, very few people with the analytical mindset required for search engine optimization would do well in the free-spirited design industry.
Unfortunately, in the real world, you're often expected to do exactly that. And while most people understand that it would be ludicrous to expect their doctor to also troubleshoot their plumbing, they don't seem to understand why they shouldn't expect the person responsible for their SEO to also handle their design needs from time to time.
So you're often forced to design things for your clients from time to time. Or sometimes, you just need to whip up something for yourself instead of trying to find someone who can deliver what you need on Fiverr.
Since you probably won't start sporting a black turtleneck and talking about crop marks, press checks, or CMYK colors anytime soon, it seems silly to shell out thousands of dollars on software you'll only use occasionally, so I've compiled a list of design resources for non-designers.
The resources in this list are every bit as powerful as any of the professional-grade software, but they are free. (Some do offer premium versions with more options.) The only downside is that it might be a little bit tougher to find tutorials for some of these programs compared to the industry standard software like Adobe Photoshop or Illustrator.
We all need to edit and create images from time to time, but if you only do it occasionally, software like Adobe Photoshop and Illustrator works out to be pretty expensive. Fortunately, there are several feature-rich image editing programs available.
OK, so you're not going to compete with Pixar anytime soon, but 3D capabilities do come in handy for designing mockups of books and DVDs, creating characters, and even complete photorealistic animations.
Designing a website requires a blend of creative and technical skills. Fortunately, there are plenty of tools available to efficiently complete both. From the pretty parts, to the nuts and bolts, to the little details, here is everything you'll need:
Palette generator - Upload an image and this tool will generate the perfect color palette to compliment it that you can download as a CSS file.
Subtle Paterns - Creating seamless backgrounds can be a pain, so instead of starting from scratch, just download from over 400 high-quality seamless background images, including textures and patterns.
Whether you're building a website from scratch with a WYSIWYG editor or fine-tuning the code on an existing website with an HTML editor, web design software will probably get a lot of use in your hands. If you have the technical chops to hand code your websites, that's ideal, but if not, or if you just don't want to, here are several options:
Favicon Generator - A truly polished website needs consistent branding throughout, and that means all the little details, including a favicon—that tiny little image that sits in the tab or bookmarks. Just upload an image file, such as your logo, and this handy tool will spit out the .ico files you need.
Infographics are still an effective method to earn social shares and links, and they are a great way to present a lot of data-rich information, but they can be a pain to create. Here are several tools to simplify the process that might even be better (and easier) than traditional design software.
If you are in a saturated market or have a great idea you are certain will be a success then it may make sense to splash out for a custom designed graphic, but in less competitive market some of the above quick-n-easy tools can still be remarkably effective.
Google Charts is a great way to create all sorts of charts, and the best part is that you can create them on the fly by passing variables in the URL.
Today you have plenty of options when it comes to font choices, so please stop using Arial, and for the love of all that is good, never use Comic Sans or I will hunt you down. You can choose from thousands of free fonts, so it's easy to pick one that fits your project perfectly.
Social media can multiply your website's exposure exponentially, but it takes a lot of work. From branding profiles on each network to crafting engaging visual content your fans will share, you'll have to create a lot of graphics to feed the beast. Doing that manually, the old-fashioned way is tedious and slow, so I recommend these tools to speed up your workflow.
Easy Cover Maker - Stop wasting time trying to position your cover and profile photo for your Facebook and Google+ page. This tool lets you drag everything into position in one handy interactive window, then download the image files.
Jing - From the makers of Camtasia, this free program gives you the ability to capture images or video (up to 5 minutes long) of your computer screen, then share it with the click of a button.
Social Kit - Create cover images, profile pictures, and ad banners for Facebook, Twitter, Google+, and YouTube with this free, up-to-date Photoshop plugin.
Social media image size guide - The folks over at Sprout Social created (and maintain) this handy and comprehensive Google doc listing the image sizes for all major social media networks, and since it's a shared document, you can have Google notify you anytime it's updated!
Instead of wasting time searching for the perfect meme, why not just create your own?
Powerful photos can mean the difference between a dry post that visitors ignore and one that entices them to read more. The good news is you don't have to take your own spend a fortune on stock photos because there are several free and low-cost options available.
Even the best designers hit a wall, creatively speaking, so it helps to look for inspiration. These sites curate the best designs around and are updated regularly, so you'll find plenty of fresh ideas for your project.
Since you're days are filled with keyword research, content development, link building, and other SEO-related tasks, you probably don't have time to stay up-to-date on the latest design trends and techniques. No worries—with these websites, you'll be able to find a tutorial to walk you through just about any design challenge.
Jeremy Knauff is the founder of Spartan Media, a proud father, husband, and US Marine Corps veteran. He has spent over 15 years helping small business up to Fortune 500 companies make their mark online, and now he's busy building his own media empire. You can follow Spartan Media on Twitter and Facebook.
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