3 Actions for Marketers to Take During the Dog Days of Summer
Author: Gregg Schwartz Mid-to-late summer is often a slow time of year for many businesses. People are on vacation, kids are out of school, […]
Yahoo! Search Testing Google Search Results
Search PandaMonium A couple days ago Microsoft announced a deal with AOL to have AOL sell Microsoft display ads & for Bing to power […]
Web Design Resources for Non-Designers
Most of you are too busy monitoring Google’s latest algorithm updates, examining web analytics, and building links and content to stay up to date […]
But First, A Word From Our Sponsors…
Yesterday Google shared they see greater mobile than desktop search volumes in 10 countries including Japan and the United States. 3 years ago RKG […]
Google Mobilepocalypse Update
A day after the alleged major update, I thought it would make sense to highlight where we are at in the cycle. Yesterday Google […]
Consensus Bias
The Truth About Subjective Truths A few months ago there was an article in New Scientist about Google’s research paper on potentially ranking sites […]
Why Your Opinion Matters & Why You Shouldn’t Fear Having One
We all have opinions. Some of us have no inhibitions sharing them with total strangers on the internet or via social media. In some […]
How to Force Quit Applications on Mac
Mac OS X is a great operating system. It’s stable but it isn’t perfect. Once in a while, the application you are working on […]
The Rise of Trolling & Decline of Online Etiquette
Whether we admit it or not, public human behavior is influenced, nay, dictated by certain norms that polite, civilized society deems acceptable. We don’t […]
How to Track Lost Device with Android Device Manager
The best thing about owning a mobile device is the mobility it provides; the worst thing is that being mobile raises the chances of […]
A Look Into: Cohort Analysis in Google Analytics
Google Reports are among the simplest, yet the most often and effectively used analytics tools among discerning webmasters. One of the recent reports that […]
The Importance of Omnichannel Customer Service
There’s much ado about integrated, omnichannel shopping experiences, from responsive design to integrated inventory, buy online pick up in store services to in-store digital. […]
Social Buy Buttons: Why Product Content Matters
The arrival of mobile search and social buy buttons are both an opportunity and a threat to online retailers — and will force them […]
Marketing to Millennial Moms
Last post we examined why mobile matters to Millennials, featuring data that shows the gap between Gen X and Millennials’ technology preferences, behaviors and […]
Applying Cultural Context to Cart Abandonment
Earlier this year, a study by ComScore commissioned by UPS surveyed global online shoppers about their cart abandonment habits. Aggregate data hides insights, while […]
3 Tips for Maximizing Your Facebook News Feed Exposure
Consumers follow brands on social because they presumably want to hear from them — Twitter’s own study found 52% of consumers want to be […]
Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. Deloitte’s Media Consumer Survey revealed that in Australia alone, […]
The Importance of Omnichannel Customer Service
There’s much ado about integrated, omnichannel shopping experiences, from responsive design to integrated inventory, buy online pick up in store services to in-store digital. […]
4 Marketing Analytics That Matter for Driving Higher Revenue
Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how […]
3 Ways for Marketers to Take on the Growing Subscription-Based Economy
Author: Anne Janzer The growing subscription economy is shaking the foundations of marketing strategy by shifting revenues and customer expectations. If you’re not adapting […]
[Workbook] Start Planning Your Multi-Channel Marketing Strategy Now!
Author: Ellen Gomes Marketing in today’s environment is challenging. Buyers are exposed to thousands of brand messages, have endless product options, and complete the […]
7 Lessons To Help You Produce Content That Converts
Author: Nischala Murthy Kaushik According to Gartner, content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For […]
Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads
Author: Joe Ariganello Sometimes it seems that our lives are just one big scoreboard. Sometimes we hit a home run; other times we get […]
4 Marketing Analytics That Matter for Driving Higher Revenue
Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how […]