AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
Author: Mike Tomita Stop the presses! Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear […]
4 Steps to Creating a Launch Plan for Your New Customers
Author: Anne Janzer Marketers love to launch things. In a way, we’re Mission Control for the business, launching products and campaigns with precision and […]
Incorporating Mobile Ad Tech into Your Marketing Strategy
Author: Frank Passantino Ad Tech (paid media) has been around for quite some time—with advertising on social networks and popular ad platforms like Google […]
Measure the ROI of Digital Advertising Beyond Revenue Impact
Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether […]
7 Ways to Become the CEO of Your Territory
Author: Chris Gillespie When your sales management team gathers to talk about their salespeople, they’re going to discuss two types: problems and stars. The […]
How to Download YouTube Videos With No External Tools or Extensions
Downloading YouTube videos and audios is a fundamental chore for netizens. Sure, there are external tools out there to help you download youtube videos […]
Fast Forward: Video Content Goes Interactive and Personal
Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, […]
7 Tools for Building Portfolios Fast & Easy
Selecting just the right tools to build a website or a portfolio isn’t always an easy task. Part of the problem is the abundance […]
6 Best Two-Factor Authentication WordPress Plugins [Reviewed]
The password is the de-facto standard of security implementation in the computer world. However, they can be guessed, hacked, or intercepted which is a […]
A/B Testing in Real Life: An Email Marketer’s Journey through Online Dating
Author: Mike Madden Test everything. Does an orange button work better than a blue button in my email? Test it. What should I order […]
How to Use CSS3 Transitions & Animations to Highlight UI Changes
Designers and artists have a long history of experimenting with motion, effects, and different kinds of illusions with the aim of adding an extra […]
It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
Author: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. […]
10 Little-Known, Super Effective Tips to Secure Your WordPress Blog
Getting a blog hacked and losing years upon years of blogging work overnight is a sad reality that people actually have gone through. In […]
[Infographic] Is Cute Marketing Effective Marketing? Brand Lessons from Pet Celebrities
Author: Ellen Gomes As a marketer, what’s one way that you can quickly engage your audience and position your brand as friendly and relatable? […]
30 Interesting Websites You Probably Haven’t Heard Of
Apart from the regular dips into your favorite social media waterholes, I’m sure you have that assortment of websites you visit almost religiously every […]
The Key to Building Long-Term Relationships With Your Customers
Author: Jessica Edmondson Marketing is like being in a relationship. As a demand gen marketer, there are several stages you go through with your prospects: […]
Valentine’s Day Cards for Marketers [Free Download]
Author: Elaine Ip Whether you love or hate Valentine’s Day, there’s no denying that this weekend, people around the world will be celebrating with […]
What Marketers Can Learn from Super Bowl 50
Author: Lizzy Funk The Super Bowl is an annual event for everyone–from sports fans to music fans to commercial junkies to food lovers—it’s an […]
40 Clever & Creative Valentine’s Day Ads
For some people Valentine’s Day has lost its meaning – they think that it is a celebration that has become too commercialized. For others, […]
20 (More) Wonderful Things You Can Do With Raspberry Pi
If you can handle a little bit of programming and want to make a geeky, techy gift, then this list of DIY Rasberry Pi […]
Utility Navigation: How it Influences User Experience Design
To design an effective and user-friendly navigation, we don’t only need to think about how to group our content into well-structured menus to enable […]
3 Ways to Make Your Brand Fashionable
Author: Melanie Grant As Coco Chanel once said, “In order to be irreplaceable one must always be different.” And that’s never been more true […]
The Fundamentals of Increasing Web Traffic from Social Media
Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. But what do you do with these leads? […]
30+ Priceless Valentine’s Day Gifts You Can Make Yourself
If you’re on a tight budget, but want to give your significant other a thoughtful gift for Valentine’s Day, nothing says “I <3” you […]
2016 Web Design Trends to Boost Conversions [Infographic]
Good web design can make or break your business. Research shows that users will make up their mind about how they “feel” about your […]