Ecommerce Conversion Optimization Guide [Podcast]
I had the pleasure of joining Robert Kilzono’s Ecommerce Marketing Podcast recently on one of my favorite online marketing topics: conversion optimization. Listen to […]
15 jQuery Plugins To Make Smart Sticky Elements
It is now common to see certain elements in a site fixed to a position when you scroll up or down the site e.g. […]
Top 15 QuickStarts for OpenShift
We previously wrote about the apps you can use to get started on OpenShift, the cloud platform service that offers free quota usage. Today […]
Meet Us At Adobe Summit EMEA
Elastic Path will be participating in Adobe Summit EMEA January 29 and 30, and there are several ways you can connect with us at […]
6 Vital Features to Look for in Marketing Automation Software this Year
Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it. People are using new methods to learn about products […]
How To Create A Static Blog Using Cactus [OS X]
If you do not require a CMS and would prefer just getting a static site or blog, then Jekyll is a good tool to […]
9 Tools to Test and Preview Your Newsletter
Marketing campaign by various big organizations rely heavily on emails that are sent to the target customers and audience. It is really important to […]
The Lowdown on Personalized Recommendations [Infographic]
Any product recommendation strategy warrants some testing to determine you’re doing it right. Barilliance has access to data across its customer base and has […]
Inspiration in the Nation! Live From The Marketing Nation Summit Day 2
Author: Dayna Rothman The Marketing Nation Summit has come to a close! As I sit here on my couch (in my pajamas) writing the […]
Consensus Bias
The Truth About Subjective Truths A few months ago there was an article in New Scientist about Google’s research paper on potentially ranking sites […]
10 Unique Playing Card Designs You’d Rather Keep than Play
According to Wikipedia playing cards gave been around for over 1,100 years now. They have changed considerably since then. Different variations of decks have […]
20 Free Brochure PSDs You Can Download
A while ago we showcased two awesome collections of brochure designs for your inspiration, which was popularly received IMAGE: the readers. So, today we […]
Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing
Author: Ellen Gomes With a swarm of marketers buzzing around Moscone West in San Francisco, The Marketing Nation Summit 2015 kicked off with a […]
“Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. It’s been a great event so […]
20 WordPress Starter Themes For Developers
For those of you who want to make a WordPress theme, but do not know where to start, starter WordPress Themes are a practical […]
7 SEO Tip to Give Your Local Business a Boost
Search Engine Optimization is an intricate, methodical and important element of any online business, or any corporate entity for that matter. Without SEO, your […]
Single Customer View: Myth or Omnichannel Nirvana?
Many in retail and ecommerce dream of a Utopian future where a single view of the customer will close the gap between digital and […]
3 Ninja Ways To Boost Your Category Page SEO
You may have noticed that for head and mid-tail shopping queries (keywords with purchase intent), Google returns category pages from ecommerce sites far more […]
An Infographic Guide to Cross-Selling
This week’s infographic comes from QuickSprout, How to Boost Revenue through Cross-selling and Upselling. Tweetables 10-30% of ecommerce site revenue comes from product recommendations […]
Exceeding Mobile Expectations: You Need More Than An App
It’s Partner Thursday! Today’s post is contributed by ICF Interactive, a full-service interactive marketing agency that guides brands through informed strategy, inspired design, and […]
4 Facebook Changes Every Retailer Should Know About
Facebook just announced a number of coming updates to the social network, several of interest to ecommerce marketers: Facebook Messenger Business Facebook wants you […]
Engagement is Everywhere: Marketo’s Spring 2015 Product Release
Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love. For the […]
What You Don’t Know About Calculating Percentage Margins in CSS
Most web designers think they know CSS pretty well. After all, there isn’t that much to it — a few selector types, a few […]