28 October 2014

Facebook beats YouTube at its own game? What’s really going on here?

28 October 2014,
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The social media world is all atwitter today over a chart and a video on Beet.TV with comScore’s cofounder Gian Fulgoni. According to this […]


28 October 2014

Google Express, new name, new cities, plus alcohol

28 October 2014,
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A year ago, a Google Shopping Express driver delivered a box of granola to a customer and a new idea was born. Since then. […]


28 October 2014

The Real Cost of Sending Bad Email

28 October 2014,
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Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. It’s giving marketers an unprecedented level of control over the levers […]




27 October 2014

How to Be a Data Scientist: An Interview with Dr. Pete Meyers of Moz

27 October 2014,
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Here at WordStream, we occasionally do a “Make a Wish” exercise where everyone gets to make a few (work-related) wishes and we try our […]


26 October 2014

Why Social Networking Isn’t As Bad As You Think

26 October 2014,
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Everybody is scared about the negative impact Facebook and Twitter is having on our youth and even ourselves. Kids don’t go out anymore, they […]


26 October 2014

8 Types of Selfies You Should Stop Taking

26 October 2014,
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Ah selfies, we seem to have a love-relationship with them. One moment they are declared to be a sign of mental disorder and the […]


26 October 2014

41 percent of shoppers plan to spend more online this holiday season

26 October 2014,
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They say there are two sides to every story and when we’re trying to predict what consumers will do it’s oh, so very true. […]


26 October 2014

Positive fem-vertising makes women more likely to buy

26 October 2014,
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Dove is known for their ethereal, ‘you’re perfect just the way you are’ ad campaigns but I don’t get it. Yesterday, I saw a […]


25 October 2014

Create an Event Oasis: The Top Reasons to Host a Lounge

25 October 2014,
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Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way.  Most of […]


25 October 2014

How Tinder Tackles an M-Commerce Problem

25 October 2014,
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Mobile shopping has exploded in recent years, and online retailers have responded by designing mobile friendly sites and apps. But rather than design these […]


24 October 2014

Zuckerberg was smart to acquire Instagram, as teens abandon Facebook for it

24 October 2014,
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Oh no, Facebook is seeing trouble ahead for its teenage audience. Piper Jaffray conducted a survey of over seven thousand teens (13-19 year olds) […]


24 October 2014

Half of all mobile shoppers will abandon the cart if the app gives them trouble

24 October 2014,
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Half of all mobile shoppers will abandon the cart if the app they’re trying to use is too much of a struggle. Not much […]


24 October 2014

Trendspotting: Ello, are you there?

24 October 2014,
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Author: Ellen Gomes Have you heard about Ello? It’s the latest social network on the block, and it’s being touted as the “anti-Facebook.” It’s […]


24 October 2014

Online holiday 2014 sales expected to grow 8 to 11 percent

24 October 2014,
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It’s the most wonderful time of the year – if you’re a retailer or marketer. The National Retail Federation just posted their 2014 Holiday […]


24 October 2014

Facebook’s Audience Network is now offically open for business

24 October 2014,
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Hear that? It’s the sound of Google worrying. . . just a little bit. Facebook has officially launched the Audience Network: The power of […]


23 October 2014

Real Marketer Stories: What’s The Best Piece of Marketing Advice You’ve Ever Received?

23 October 2014,
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Author: Julie Ritchie At Marketo, our entire organization is focused on solving the problems of marketers today. And that means engaging with the superheroes […]


23 October 2014

Looking for Higher Marketing ROI? Engage Your Customers

23 October 2014,
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Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on […]


23 October 2014

Traditional and Predictive Lead Scoring: a Match Made in Data Heaven

23 October 2014,
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Author: Jessica Cross By its very nature, lead scoring should be predictive – a potential customer’s score should predict whether that person is going […]


22 October 2014

How Sustainable is Your Marketing?

22 October 2014,
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Author: Raymond Coppinger What does sustainability mean to you? When I consider the term, my mind jumps to the environment – achieving balance in […]


22 October 2014

LinkedIn adds cause and effect to ‘who viewed’ chart

22 October 2014,
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Social media networks are like living, breathing beasts – you have to constantly feed them if you want them to work for you. LinkedIn […]


22 October 2014

How will the holiday season Treat your business this Tricky time of year?

22 October 2014,
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27 days from now, your neighborhood will be filled with little monsters running through the streets in search of candy. If you run an […]


21 October 2014

Facebook lays down new rules for social media researchers

21 October 2014,
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When people found out that they were unknowingly being used as virtual guinea pigs in a Facebook social experiment, they got angry. The researchers […]


21 October 2014

70% of B2B marketers are producing more content, but only 21% are able to track ROI

21 October 2014,
 Off

The B2B Content Marketing 2015: Benchmarks, Budgets, and Trends, produced by Content Marketing Institute and MarketingProfs and sponsored by Brightcove–say that 10 times fast–is out […]


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