Building a Legal Moat for Your SEO Castle
About a month ago a year old case of an SEO firm being sued by it’s client resurfaced via a tweet from Matt Cutts. […]
Have We Reached Peak Advertising?
The internet runs on advertising. Google is funded almost entirely by advertising. Facebook , likewise. Digital marketing spends continue to rise: Internet advertising revenues […]
What’s In A Name?
Many SEO love keyword-loaded domain names. The theory is that domains that feature a keyword will result in a boost in ranking. It’s still […]
Pandas, Penguins, and Popsicles
Are you still working through your newsfeed of SEO material on the 101 ways to get out of panda 4.0 written by people that […]
What’s Wrong With A/B Testing
A/B testing is an internet marketing standard. In order to optimize response rates, you compare one page against another. You run with the page […]
Bing Lists 'Alternatives' In Search Results
Bing recently stated testing listing ‘alternatives’ near their local search results. I wasn’t able to replicate these in other search verticals like flight search, […]
Flip Guest Blogging on its Head, With Steroids
Guest blogging was once considered a widely recommended white hat technique. Today our monopoly-led marketplace arbitrarily decided this is no longer so. Stick a […]
Yahoo! Secured Search Rolls Out
Yahoo! is currently rolling out secured search, which prevents sending referrers to unsecured sites. The roll out is ongoing, but currently they do pass […]
Google's Chris DiBona On Search Ecosystem Diversity
It’s hard to deny that some folks working at Google are geniuses. It’s also hard to deny the disconnect in their messaging. As Google […]
Did Matt Cutts Endorse Rap Genius Link Spam?
On TWIG Matt Cutts spoke about the importance of defunding spammers & breaking their spirits. If you want to stop spam, the most straight […]
Gray Hat Search Engineering
Almost anyone in internet marketing who has spent a couple months in the game has seen some “shocking” case study where changing the color […]
Quickly Reversing the Fat Webmaster Curse
Long story short, -38 pounds in about 2 months or so. Felt great the entire time and felt way more focused day to day. […]