What’s Wrong With A/B Testing
A/B testing is an internet marketing standard. In order to optimize response rates, you compare one page against another. You run with the page […]
Bing Lists 'Alternatives' In Search Results
Bing recently stated testing listing ‘alternatives’ near their local search results. I wasn’t able to replicate these in other search verticals like flight search, […]
Flip Guest Blogging on its Head, With Steroids
Guest blogging was once considered a widely recommended white hat technique. Today our monopoly-led marketplace arbitrarily decided this is no longer so. Stick a […]
Yahoo! Secured Search Rolls Out
Yahoo! is currently rolling out secured search, which prevents sending referrers to unsecured sites. The roll out is ongoing, but currently they do pass […]
Google's Chris DiBona On Search Ecosystem Diversity
It’s hard to deny that some folks working at Google are geniuses. It’s also hard to deny the disconnect in their messaging. As Google […]
Did Matt Cutts Endorse Rap Genius Link Spam?
On TWIG Matt Cutts spoke about the importance of defunding spammers & breaking their spirits. If you want to stop spam, the most straight […]
Gray Hat Search Engineering
Almost anyone in internet marketing who has spent a couple months in the game has seen some “shocking” case study where changing the color […]
Quickly Reversing the Fat Webmaster Curse
Long story short, -38 pounds in about 2 months or so. Felt great the entire time and felt way more focused day to day. […]
AdWords Quietly Launches New Demographics Targeting Tab
As marketers, we know all too well that not all clicks are created equal. Not every ad impression will truly leave an impression and […]
Are Kids Killing Your Display Campaigns? How to Exclude Mobile Apps in AdWords
Kids are punks. For their first few months, they make their introduction to the world screaming like Britney Spears off auto-tune, and gobble Gerber […]
3 AdWords Reports to Help You Make PPC Decisions Faster
There is an endless supply of data coming from AdWords; sometimes combing through all this data can be a little daunting. It can be […]
WordStream’s Best of the Month: September
Groucho Marx famously joked that the English mnemonic that begins, ‘Thirty days hath September…” was his favorite poem because it actually tells us something. […]
22 Marketing Ideas For Small Businesses With Limited Budgets
Don’t have many bucks to spend on your biz? No worries – there are plenty of marketing tactics you can make use of that […]
Want to Escape ‘People-Based Marketing’? Quit Facebook
By now, Advertising Week’s 11th annual conference (AWXI) is in full swing across Manhattan’s most upscale venues. Delegates (or “Super Delegates,” depending on how […]
Do I Have Too Many Keywords in My PPC Account? (Hint: Probably)
Have you ever heard the expression “less is more”? I find this to be extremely true when it comes to the keywords in your […]
Beyond Pumpkins & Pantyhose: 4 Business Lessons I Learned from Martha Stewart
Growing up with a large stack of Martha Stewart magazines scattered around my family coffee table, and learning how to bake my first batch […]
Facebook Makes Bold Power Play Against Google with Atlas
Industry thought leaders in the search marketing space have long speculated about how Facebook can compete with Google in terms of its lucrative advertising […]
3 Lessons Learned from PPC Advertisers in the B2B Software Industry
Are you working in a niche B2B industry attempting to generate leads (that hopefully convert) through your PPC efforts? In that case, I can […]
Guerrilla Marketing: 20+ Examples and Strategies to Stand Out
When the classic strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement killer strategies to turn […]
Mandatory Google+ Gmail Integration Quietly Shelved
Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing […]
Cheat Sheet: Ad Extensions for Shopping Campaigns
As the ambiguous “late-August” deadline to transition PLA campaigns to Shopping Campaigns has come and gone, online retailers are scrambling to adapt to the […]
INBOUND 2014: WordStream Talks Company Culture & Content at #Inbound14
It’s an exciting week here in Boston, as HubSpot plays host to thousands of business leaders, influencers and entrepreneurs at their epic INBOUND 2014 […]
Call Metrics: How to Measure the Quality of Your Call-In Leads
As you know, if you’re a customer or a regular reader of the WordStream blog, we’ve recently added call tracking features to our PPC […]
9 Reasons Why LinkedIn Friendship Is the Mightiest of Magics
Take it from My Little Pony – friendship is magic! And guess what? You can harness that magic and wield the mighty power of […]
Google Extends Product Listing Ads to the Google Search Network
Good news for advertisers using Shopping Campaigns: Google is now allowing you to opt into displaying your Product Listing Ads (PLAs) on retail and […]