7 October 2014

What’s Wrong With A/B Testing

7 October 2014,
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A/B testing is an internet marketing standard. In order to optimize response rates, you compare one page against another. You run with the page […]


7 October 2014

Bing Lists 'Alternatives' In Search Results

7 October 2014,
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Bing recently stated testing listing ‘alternatives’ near their local search results. I wasn’t able to replicate these in other search verticals like flight search, […]


7 October 2014

Flip Guest Blogging on its Head, With Steroids

7 October 2014,
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Guest blogging was once considered a widely recommended white hat technique. Today our monopoly-led marketplace arbitrarily decided this is no longer so. Stick a […]


7 October 2014

Yahoo! Secured Search Rolls Out

7 October 2014,
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Yahoo! is currently rolling out secured search, which prevents sending referrers to unsecured sites. The roll out is ongoing, but currently they do pass […]


7 October 2014

Google's Chris DiBona On Search Ecosystem Diversity

7 October 2014,
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It’s hard to deny that some folks working at Google are geniuses. It’s also hard to deny the disconnect in their messaging. As Google […]


7 October 2014

Did Matt Cutts Endorse Rap Genius Link Spam?

7 October 2014,
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On TWIG Matt Cutts spoke about the importance of defunding spammers & breaking their spirits. If you want to stop spam, the most straight […]


7 October 2014

Gray Hat Search Engineering

7 October 2014,
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Almost anyone in internet marketing who has spent a couple months in the game has seen some “shocking” case study where changing the color […]


7 October 2014

Quickly Reversing the Fat Webmaster Curse

7 October 2014,
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Long story short, -38 pounds in about 2 months or so. Felt great the entire time and felt way more focused day to day. […]


7 October 2014

AdWords Quietly Launches New Demographics Targeting Tab

7 October 2014,
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As marketers, we know all too well that not all clicks are created equal. Not every ad impression will truly leave an impression and […]


7 October 2014

Are Kids Killing Your Display Campaigns? How to Exclude Mobile Apps in AdWords

7 October 2014,
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Kids are punks. For their first few months, they make their introduction to the world screaming like Britney Spears off auto-tune, and gobble Gerber […]


7 October 2014

3 AdWords Reports to Help You Make PPC Decisions Faster

7 October 2014,
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There is an endless supply of data coming from AdWords; sometimes combing through all this data can be a little daunting. It can be […]


7 October 2014

WordStream’s Best of the Month: September

7 October 2014,
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Groucho Marx famously joked that the English mnemonic that begins, ‘Thirty days hath September…” was his favorite poem because it actually tells us something. […]


7 October 2014

22 Marketing Ideas For Small Businesses With Limited Budgets

7 October 2014,
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Don’t have many bucks to spend on your biz? No worries – there are plenty of marketing tactics you can make use of that […]


7 October 2014

Want to Escape ‘People-Based Marketing’? Quit Facebook

7 October 2014,
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By now, Advertising Week’s 11th annual conference (AWXI) is in full swing across Manhattan’s most upscale venues. Delegates (or “Super Delegates,” depending on how […]


7 October 2014

Do I Have Too Many Keywords in My PPC Account? (Hint: Probably)

7 October 2014,
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Have you ever heard the expression “less is more”? I find this to be extremely true when it comes to the keywords in your […]


7 October 2014

Beyond Pumpkins & Pantyhose: 4 Business Lessons I Learned from Martha Stewart

7 October 2014,
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Growing up with a large stack of Martha Stewart magazines scattered around my family coffee table, and learning how to bake my first batch […]


7 October 2014

Facebook Makes Bold Power Play Against Google with Atlas

7 October 2014,
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Industry thought leaders in the search marketing space have long speculated about how Facebook can compete with Google in terms of its lucrative advertising […]


7 October 2014

3 Lessons Learned from PPC Advertisers in the B2B Software Industry

7 October 2014,
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Are you working in a niche B2B industry attempting to generate leads (that hopefully convert) through your PPC efforts? In that case, I can […]


7 October 2014

Guerrilla Marketing: 20+ Examples and Strategies to Stand Out

7 October 2014,
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When the classic strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement killer strategies to turn […]


7 October 2014

Mandatory Google+ Gmail Integration Quietly Shelved

7 October 2014,
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Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing […]


7 October 2014

Cheat Sheet: Ad Extensions for Shopping Campaigns

7 October 2014,
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As the ambiguous “late-August” deadline to transition PLA campaigns to Shopping Campaigns has come and gone, online retailers are scrambling to adapt to the […]


7 October 2014

INBOUND 2014: WordStream Talks Company Culture & Content at #Inbound14

7 October 2014,
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It’s an exciting week here in Boston, as HubSpot plays host to thousands of business leaders, influencers and entrepreneurs at their epic INBOUND 2014 […]


7 October 2014

Call Metrics: How to Measure the Quality of Your Call-In Leads

7 October 2014,
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As you know, if you’re a customer or a regular reader of the WordStream blog, we’ve recently added call tracking features to our PPC […]


7 October 2014

9 Reasons Why LinkedIn Friendship Is the Mightiest of Magics

7 October 2014,
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Take it from My Little Pony – friendship is magic! And guess what? You can harness that magic and wield the mighty power of […]


7 October 2014

Google Extends Product Listing Ads to the Google Search Network

7 October 2014,
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Good news for advertisers using Shopping Campaigns: Google is now allowing you to opt into displaying your Product Listing Ads (PLAs) on retail and […]


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