AdWords Quietly Launches New Demographics Targeting Tab
As marketers, we know all too well that not all clicks are created equal. Not every ad impression will truly leave an impression and […]
Are Kids Killing Your Display Campaigns? How to Exclude Mobile Apps in AdWords
Kids are punks. For their first few months, they make their introduction to the world screaming like Britney Spears off auto-tune, and gobble Gerber […]
3 AdWords Reports to Help You Make PPC Decisions Faster
There is an endless supply of data coming from AdWords; sometimes combing through all this data can be a little daunting. It can be […]
WordStream’s Best of the Month: September
Groucho Marx famously joked that the English mnemonic that begins, ‘Thirty days hath September…” was his favorite poem because it actually tells us something. […]
22 Marketing Ideas For Small Businesses With Limited Budgets
Don’t have many bucks to spend on your biz? No worries – there are plenty of marketing tactics you can make use of that […]
Want to Escape ‘People-Based Marketing’? Quit Facebook
By now, Advertising Week’s 11th annual conference (AWXI) is in full swing across Manhattan’s most upscale venues. Delegates (or “Super Delegates,” depending on how […]
Do I Have Too Many Keywords in My PPC Account? (Hint: Probably)
Have you ever heard the expression “less is more”? I find this to be extremely true when it comes to the keywords in your […]
Beyond Pumpkins & Pantyhose: 4 Business Lessons I Learned from Martha Stewart
Growing up with a large stack of Martha Stewart magazines scattered around my family coffee table, and learning how to bake my first batch […]
Facebook Makes Bold Power Play Against Google with Atlas
Industry thought leaders in the search marketing space have long speculated about how Facebook can compete with Google in terms of its lucrative advertising […]
3 Lessons Learned from PPC Advertisers in the B2B Software Industry
Are you working in a niche B2B industry attempting to generate leads (that hopefully convert) through your PPC efforts? In that case, I can […]
Guerrilla Marketing: 20+ Examples and Strategies to Stand Out
When the classic strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement killer strategies to turn […]
Mandatory Google+ Gmail Integration Quietly Shelved
Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing […]
Cheat Sheet: Ad Extensions for Shopping Campaigns
As the ambiguous “late-August” deadline to transition PLA campaigns to Shopping Campaigns has come and gone, online retailers are scrambling to adapt to the […]
INBOUND 2014: WordStream Talks Company Culture & Content at #Inbound14
It’s an exciting week here in Boston, as HubSpot plays host to thousands of business leaders, influencers and entrepreneurs at their epic INBOUND 2014 […]
Call Metrics: How to Measure the Quality of Your Call-In Leads
As you know, if you’re a customer or a regular reader of the WordStream blog, we’ve recently added call tracking features to our PPC […]
9 Reasons Why LinkedIn Friendship Is the Mightiest of Magics
Take it from My Little Pony – friendship is magic! And guess what? You can harness that magic and wield the mighty power of […]
Google Extends Product Listing Ads to the Google Search Network
Good news for advertisers using Shopping Campaigns: Google is now allowing you to opt into displaying your Product Listing Ads (PLAs) on retail and […]
Teach Before You Sell with Educational Lead Generation Offers
Does this situation sound familiar? Your AdWords campaign is live, but it is as effective at driving sales as Kanye West is at letting […]
Voice of the Customer: The Secret Weapon For Great Landing Page Copy
Most digital marketers agree that landing pages can make or break any campaign, be it PPC, social media, email, or display ads. Once you […]
New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads
Offers can be an incredibly effective conversion tool, and within the next few weeks, all Google AdWords advertisers will be able to highlight them […]
PPC Power Users Share Their Best Keyword Strategies [Webinar]
Today’s post is by Brad Geddes, founder of Certified Knowledge and well-known expert and speaker in SEO, PPC, social, display, and affiliate marketing. Learn […]
Meet the WordStream Team at PubCon Las Vegas (and Save 20%)!
When you think of Vegas, images of smoky casinos, glitzed-up showgirls and wild pool parties probably come to mind, not necessarily paid search. However, […]
10 Instagram Tools For Business
Selfies and food porn may dominate Instagram but that is not all that the photo-sharing app is limited to. Some businesses are using the […]
6 CyanogenMod Alternatives For Your Android Device
Do you want to switch from CyanogenMod? This article will help you choose the best alternative for CyanogenMod – an alternate custom firmware that […]
20 Alternative Web Browsers For Windows You Didn’t Know Of
We access the Internet through our web browsers all the time but it doesn’t really get a second thought. Windows OS users are probably […]