Facebook launches Atlas, the anti-Ello ad platform
Did you feel the earth shift on its axis last week? No it wasn’t an earthquake. It was thousands of internet marketers, techies, and […]
Friday Roundup: LinkedIn gets chatty, Yahoo retirees and more
Another Friday is upon us and I have a few new tidbits to share. Grab your favorite beverage and let’s get to it: LinkedIn […]
Hey there! Pinterest’s new privacy policy allows marketers to target and track
If you visit Pinterest today, you’ll find a notification banner at the top of the page. “Hey there! On October 19, 2014, we’ll update […]
Grocery store study reveals Facebook fans are better customers
There’s always a lot of talk about how Facebook is good for brand awareness and it’s great for increasing traffic to an online site. […]
Consumer Reports says Americans are ready to shop again
It’s been seven years since the 2007 Great Recession and Americas are still plagued by fears of losing it all in an instant. The […]
Loah Qwality Add Werds Clix Four U
Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close […]
Google Search Censorship for Fun and Profit
Growing Up vs Breaking Things Facebook’s early motto was “move fast and break things,” but as they wanted to become more of a platform […]
{This | The Indicated} {Just | True} {In | Newfangled}
A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they […]
Building a Legal Moat for Your SEO Castle
About a month ago a year old case of an SEO firm being sued by it’s client resurfaced via a tweet from Matt Cutts. […]
Have We Reached Peak Advertising?
The internet runs on advertising. Google is funded almost entirely by advertising. Facebook , likewise. Digital marketing spends continue to rise: Internet advertising revenues […]
What’s In A Name?
Many SEO love keyword-loaded domain names. The theory is that domains that feature a keyword will result in a boost in ranking. It’s still […]
Pandas, Penguins, and Popsicles
Are you still working through your newsfeed of SEO material on the 101 ways to get out of panda 4.0 written by people that […]
What’s Wrong With A/B Testing
A/B testing is an internet marketing standard. In order to optimize response rates, you compare one page against another. You run with the page […]
Bing Lists 'Alternatives' In Search Results
Bing recently stated testing listing ‘alternatives’ near their local search results. I wasn’t able to replicate these in other search verticals like flight search, […]
Flip Guest Blogging on its Head, With Steroids
Guest blogging was once considered a widely recommended white hat technique. Today our monopoly-led marketplace arbitrarily decided this is no longer so. Stick a […]