The Real Cost of Sending Bad Email
Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. It’s giving marketers an unprecedented level of control over the levers […]
How to Be a Data Scientist: An Interview with Dr. Pete Meyers of Moz
Here at WordStream, we occasionally do a “Make a Wish” exercise where everyone gets to make a few (work-related) wishes and we try our […]
Why Social Networking Isn’t As Bad As You Think
Everybody is scared about the negative impact Facebook and Twitter is having on our youth and even ourselves. Kids don’t go out anymore, they […]
8 Types of Selfies You Should Stop Taking
Ah selfies, we seem to have a love-relationship with them. One moment they are declared to be a sign of mental disorder and the […]
41 percent of shoppers plan to spend more online this holiday season
They say there are two sides to every story and when we’re trying to predict what consumers will do it’s oh, so very true. […]
Positive fem-vertising makes women more likely to buy
Dove is known for their ethereal, ‘you’re perfect just the way you are’ ad campaigns but I don’t get it. Yesterday, I saw a […]
Create an Event Oasis: The Top Reasons to Host a Lounge
Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way. Most of […]
How Tinder Tackles an M-Commerce Problem
Mobile shopping has exploded in recent years, and online retailers have responded by designing mobile friendly sites and apps. But rather than design these […]
Zuckerberg was smart to acquire Instagram, as teens abandon Facebook for it
Oh no, Facebook is seeing trouble ahead for its teenage audience. Piper Jaffray conducted a survey of over seven thousand teens (13-19 year olds) […]
Half of all mobile shoppers will abandon the cart if the app gives them trouble
Half of all mobile shoppers will abandon the cart if the app they’re trying to use is too much of a struggle. Not much […]
Trendspotting: Ello, are you there?
Author: Ellen Gomes Have you heard about Ello? It’s the latest social network on the block, and it’s being touted as the “anti-Facebook.” It’s […]
Online holiday 2014 sales expected to grow 8 to 11 percent
It’s the most wonderful time of the year – if you’re a retailer or marketer. The National Retail Federation just posted their 2014 Holiday […]
Facebook’s Audience Network is now offically open for business
Hear that? It’s the sound of Google worrying. . . just a little bit. Facebook has officially launched the Audience Network: The power of […]
Real Marketer Stories: What’s The Best Piece of Marketing Advice You’ve Ever Received?
Author: Julie Ritchie At Marketo, our entire organization is focused on solving the problems of marketers today. And that means engaging with the superheroes […]
Looking for Higher Marketing ROI? Engage Your Customers
Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on […]
Traditional and Predictive Lead Scoring: a Match Made in Data Heaven
Author: Jessica Cross By its very nature, lead scoring should be predictive – a potential customer’s score should predict whether that person is going […]
How Sustainable is Your Marketing?
Author: Raymond Coppinger What does sustainability mean to you? When I consider the term, my mind jumps to the environment – achieving balance in […]
LinkedIn adds cause and effect to ‘who viewed’ chart
Social media networks are like living, breathing beasts – you have to constantly feed them if you want them to work for you. LinkedIn […]
How will the holiday season Treat your business this Tricky time of year?
27 days from now, your neighborhood will be filled with little monsters running through the streets in search of candy. If you run an […]
Facebook lays down new rules for social media researchers
When people found out that they were unknowingly being used as virtual guinea pigs in a Facebook social experiment, they got angry. The researchers […]
70% of B2B marketers are producing more content, but only 21% are able to track ROI
The B2B Content Marketing 2015: Benchmarks, Budgets, and Trends, produced by Content Marketing Institute and MarketingProfs and sponsored by Brightcove–say that 10 times fast–is out […]
Mobile marketers measure conversions but hope for brand awareness
Every success guru will tell you that goals have to be measurable. If you don’t have a means of measuring results you’ll never know […]
Measuring SEO Performance After "Not Provided"
In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed […]