The Real Cost of Sending Bad Email
Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. It’s giving marketers an unprecedented level of control over the levers […]
Why Social Networking Isn’t As Bad As You Think
Everybody is scared about the negative impact Facebook and Twitter is having on our youth and even ourselves. Kids don’t go out anymore, they […]
8 Types of Selfies You Should Stop Taking
Ah selfies, we seem to have a love-relationship with them. One moment they are declared to be a sign of mental disorder and the […]
Create an Event Oasis: The Top Reasons to Host a Lounge
Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way. Most of […]
How Tinder Tackles an M-Commerce Problem
Mobile shopping has exploded in recent years, and online retailers have responded by designing mobile friendly sites and apps. But rather than design these […]
Trendspotting: Ello, are you there?
Author: Ellen Gomes Have you heard about Ello? It’s the latest social network on the block, and it’s being touted as the “anti-Facebook.” It’s […]
Real Marketer Stories: What’s The Best Piece of Marketing Advice You’ve Ever Received?
Author: Julie Ritchie At Marketo, our entire organization is focused on solving the problems of marketers today. And that means engaging with the superheroes […]
Looking for Higher Marketing ROI? Engage Your Customers
Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on […]
Traditional and Predictive Lead Scoring: a Match Made in Data Heaven
Author: Jessica Cross By its very nature, lead scoring should be predictive – a potential customer’s score should predict whether that person is going […]
How Sustainable is Your Marketing?
Author: Raymond Coppinger What does sustainability mean to you? When I consider the term, my mind jumps to the environment – achieving balance in […]
Measuring SEO Performance After "Not Provided"
In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed […]