[Ebook] How to Unlock the Full Potential of Your Customer Base
Author: Anastasia Pavlova Are you familiar with the Pareto principle, otherwise known as the 80/20 rule? Essentially, it states that 80% of your business […]
Your Buyers Are Basically Pokémon, So Level Up
Author: Marissa Lyman Okay, I’ll be honest—I should have written this blog post three days ago, but every time I sat down to write […]
E-Commerce Icons: 50 Free Payment Methods & Credit card Iconsets
Icons are essential elements of any e-Commerce website, especially when it comes to payments. The icons allow the website to stay minimalistic, but informative […]
Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey
Author: Scott Hogrefe You’ve heard the stats. You’ve read the articles. Today, the majority of the buyer’s journey is self-directed and happens before you even know […]
How to Reduce Cart Abandonment Rates on your e-Commerce Site
Cart abandonment is a standard problem each e-commerce site encounters sooner or later. According to the Baymard Research Institute, the average shopping cart abandonment […]
5 Ways to Win with Web Personalization
Author: Jessica Minasian Here’s a public service announcement for all of my fellow marketers: you should crave web personalization. It can sharpen the tools in your […]
3 Things You Don’t Know About JavaScript Arrays
Arrays are a widely-used feature of programming languages; they are special variables that can be used to store multiple values at the same time. […]
6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy
Author: Silvio Porcellana Ever since smartphones and tablets became an integral part of our daily lives, things have gotten a lot simpler. We can look […]
Designing For Engagement: How To Improve User Engagement Metrics
Every UI designer wants to engage their userbase. That’s the whole point of a website or mobile app: to provide something of value that […]
10 CSS Libraries for Better Image Hover Effects
Letting users easily and clearly know which part of the webpage is clickable is an important part of UX design. The old but gold […]
How to Unlock the Full Potential of Your Customer Base
Author: Anastasia Pavlova Are you familiar with the Pareto principle, otherwise known as the 80/20 rule? Essentially, it states that 80% of your business […]
Intuitive UI & How it Can Help Improve UX
If you see two user experience designers talking to each other, the topic of discussion would most probably be revolving around “intuitive user interface”. […]
How to be a Gmail Power User [Infographic]
The Internet has been trying to kill email for forever and so far, it’s not doing a good job. Why else would there be […]
There’s No Place Like Home: Centralizing Your Marketing Channels with Marketing Automation
Author: Patrick Groover I’ve a feeling we’re not in Kansas anymore. The marketing landscape has changed rapidly in the past few years and continues […]
How to Recognize & Manage UX Debt
User experience debt inevitably happens over time. It’s the sum of overdue design and usability tasks derived from things like quick business decisions, design […]
Writers: 10 Subreddits to Find Writing Tips You Need
As Maya Angelou said, “There is no greater agony than bearing an untold story inside you.” I’m sure that everyone reading this has had […]
Resources & Tools for Digital Designers and Agencies
It’s always in the web designers’ and design agencies’ best interest to keep abreast of new technologies and the latest trends in web design. […]
Q&A: The Big Email Marketing Questions Answered
Author: Dave Chaffey I recently participated in a Marketo webinar on Key Email Trends European Marketers Need to Know (that really all marketers need to know). We left some time […]
4 Useful JavaScript Statements You Should Know
JavaScript statements give us the power to implement different types of logic in our code. JavaScript provides us with several of them, all of […]
30 Retro WordPress Themes for Hipsters
People love the feeling of nostalgia which appears every time you see some retro fonts, washed out colors and black and white pictures. A […]
Visual Content Direction: What You Need to Know
The visual direction of content is a less widely discussed, but crucial aspect of high-converting web design. Every visitor “soaks up” a new site […]
What’s New in Social? Platforms Are Raising the Bar on Personalization
Author: Lisa Marcyes There’s never been a more exciting time to be a marketer. Social media platforms are constantly changing in new and exciting […]
10 Tools to Build your Own Chatbots
While making a robot sounds complicated for most people, creating a chatbot is way, way easier. The term chatbot stands for an Artifical Intelligence […]
Best Practices for Progressive Enhancement in Web Design
The craft of building websites is incredibly complex with many fast-changing parts. The goal of the web design community is to lessen the complexity, […]
More is Not Always More: Be Wary of the Volume Game in B2B Demand Generation
Author: Heidi Bullock Often in life, more can be wonderful. For example, I like more tacos. If possible, I would like seven, not two. […]