The Rise of the Digital Experience Platform
Increasingly, consumers are engaging brands via multiple digital touchpoints. These interactions experienced through texting, phone apps, websites and social media are essential to business […]
The Case for Extreme Personalization
Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Extreme personalization comes […]
CMOs Reveal What They Really Think about Digital Projects
The Chief Marketing Officer (CMO) is on the frontline of digital marketing and delivering digital experiences. Over the past decade, CMOs have gone from […]
4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns
Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good […]
Cracking the Glass Ceiling: How to Thrive as a Female in a Male-Dominated Industry
Author: Janet Dulsky Regardless of your politics, Hillary Clinton has become the first woman to capture a major-party nomination for President. In a big […]
How to Find a Marketing Automation Platform That Grows With You
Author: Patrick Groover Let’s face it, resources are limited and money doesn’t grow on trees. Some of the biggest challenges that marketers face are the cost […]
Do You Need to Worry About CAN-SPAM Lawsuits?
Author: Leah Hamilton Disclaimer: This blog post is for general information purposes only and does not constitute legal advice. The opinions presented in this blog […]
[Ebook] 3 Best Practices for Your Mobile Marketing Strategy
Author: Ashika Balani With rapidly evolving digital marketing and the proliferation of devices, marketers are faced with the challenge of staying ahead, or simply keeping up, when it […]
E-Commerce Icons: 50 Free Payment Methods & Credit card Iconsets
Icons are essential elements of any e-Commerce website, especially when it comes to payments. The icons allow the website to stay minimalistic, but informative […]
Your Buyers Are Basically Pokémon, So Level Up
Author: Marissa Lyman Okay, I’ll be honest—I should have written this blog post three days ago, but every time I sat down to write […]
Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey
Author: Scott Hogrefe You’ve heard the stats. You’ve read the articles. Today, the majority of the buyer’s journey is self-directed and happens before you even know […]
5 Ways to Win with Web Personalization
Author: Jessica Minasian Here’s a public service announcement for all of my fellow marketers: you should crave web personalization. It can sharpen the tools in your […]
6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy
Author: Silvio Porcellana Ever since smartphones and tablets became an integral part of our daily lives, things have gotten a lot simpler. We can look […]
[Ebook] How to Unlock the Full Potential of Your Customer Base
Author: Anastasia Pavlova Are you familiar with the Pareto principle, otherwise known as the 80/20 rule? Essentially, it states that 80% of your business […]
20 Free Multipurpose WordPress Themes
When it comes to WordPress themes, the choices out there are a dime a dozen, we have WordPress starter themes suited for advanced developers. […]
20 Best Freebies for Aspiring UX Motion Designers
Interface designers are taking a greater interest in UX design with animated mockups that emulate user actions. These UX mockups rely on motion with […]
20 Gadgets to Help You Fight Stress
Modern living can be busy, demanding and always switched on. While we are not able to control the external stress-inducing factors from our surroundings, […]
E-Commerce Icons: 50 Free Payment Methods & Credit card Iconsets
Icons are essential elements of any e-Commerce website, especially when it comes to payments. The icons allow the website to stay minimalistic, but informative […]
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Your Buyers Are Basically Pokémon, So Level Up
Author: Marissa Lyman Okay, I’ll be honest—I should have written this blog post three days ago, but every time I sat down to write […]
Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey
Author: Scott Hogrefe You’ve heard the stats. You’ve read the articles. Today, the majority of the buyer’s journey is self-directed and happens before you even know […]